Bob is president and founder of School Market Research Institute, Inc. He is a veteran in the education market with almost 40 years of experience and has helped plan and execute hundreds of sales and marketing campaigns into the preK-12 market. He is the official marketing consultant for the Education Market Association and a regular contributor to their publications. Bob holds a B.A. from the University of Connecticut and an M.B.A. from the University of Hartford. SMRI is a full service direct marketing agency that works exclusively for educational marketers.
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