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Links to associations with information, research and opportunities to attend events related to e-marketing.

Analytics Site & Search

Web Analytics Association

The Web Analytics Association (WWA) aims to grow the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of Web analytics. This is accomplished by offering access to the latest information, articles, training seminars and networking through the WAA Web site.

Direct Marketing

The Direct Marketing Association

The Direct Marketing Association (DMA) is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. The DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers and provides cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process.

Email Marketing

Email Experience Council

The Email Experience Council (eec) is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business and it's ROI value.

Interactive Advertising

Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) Web site provides members with information, products, research and the opportunity to attend training events regarding interactive advertising.


American Marketing Association

The American Marketing Association (AMA), one of the largest professional association for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

Mobile Marketing

Mobile Marketing Association

The Mobile Marketing Association (MMA) is the premier global organization that strives to stimulate the growth of mobile marketing and its associated technologies.

Online Marketing

Web Marketing Association

The Web Marketing Association (WMA) is an organization made up of marketing, advertising, public relations and Web design professionals worldwide who strive to improve the quality of advertising, marketing and Web site development online today and in the future.


Competitive Intelligence

This subscription gives you reports on your competitors and how they rank in terms of links, keywords, meta keywords, PPC and popularity, as well as an executive summary.

Search Engines


The Search Engine Marketing Professionals Organization(SEMPO) is the largest global nonprofit organization serving the search engine marketing industry and marketing professionals engaged in it. Their purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness,providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.

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