Training

Your website is often the first chance to make your value clear. Yet many organizations know their site isn’t working as well as it should and feel unsure where to start, what to prioritize, or how to work effectively with designers and developers. In this practical, how-to session, Brian Amick will break down what truly defines a modern, effective business website in 2026—beyond visual trends or flashy features. 

The era of optimizing for "ten blue links" is changing. Search is evolving beyond traditional rankings and website links. Today, people are turning to AI-powered tools and assistants to ask complex questions—and they expect clear, trusted answers, not pages of search results. In this session, we’ll explore how AI-driven search and large language models (LLMs) are changing the way brands are discovered, understood, and recommended online.