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Building, Launching and Growing a SaaS Business Model

Instructor: Rand Fishkin

Thursday October 7, 2021

11:00 AM - 12:30 PM EST
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Building, Launching and Growing a SaaS Business Model

Meet the Expert Rand Fishkin, Founder and CEO of SparkToro

They say, “Timing is everything”.  Well, if you are developing a SaaS product, your timing couldn’t be better! Over the last decade, computing has become more distributed, portable, and personal due to the popularity of the software-as-a-service (SaaS) models of distribution. 

Overall spend per company on SaaS products is up 50%, and the number of unique apps in usage per company goes up about 30% year-over-year. From accounting, ecommerce, marketing automation, and manufacturing intelligence, many new SaaS solutions are continuing to emerge that address the difficulties every business, small or large, experiences.

This Meet the Expert Session features the always informative and entertaining Rand Fishkin, a two-time co-founder of successful subscription SaaS marketing platforms - MOZ.com, a high growth inbound marketing software, and his new startup venture, SparkToro, an audience research platform. 

Based on his years of experience and lessons learned, Rand will answer your questions (Riddle: are growth hacks good for quick wins?) and generously share his knowledge and experience in growth marketing to help startups and established businesses make good decisions about viable product strategies leading into the buildout, customer/audience research and marketing, launch, sales, and scaling for growth. 

You won't want to miss this opportunity and gain expert insight on marketing strategies that will benefit businesses of all kinds.

Topics Covered

  • SaaS Growth Marketing strategies including marketing and product led
  • Audience research strategies for identifying and understanding your potential customer
  • The four types of keyword research required for today’s digital marketing and driving traffic
  • Smart Flywheel Marketing for Social, Influencer, & Advertising Flywheel, Press & Word-of-Mouth, PR/Awareness, Media and Conversion, and Sales

As a result of this session you will be able to:

  1. Understand the value of implementing a variety of Marketing Flywheel strategies and continuously improving a set of repeatable, tactical investments to grow and scale
  2. Perform audience research to gain an understanding of your potential customers, their sources of influence and information consumption.
  3. Define and apply audience focused growth strategies to build awareness, drive traffic and convert customers


Meet the instructor

Rand Fishkin is cofounder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.

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