Copywriting Crimes

Learn How Not to Commit Copywriting Crimes

Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action.

Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.

You'll learn about:

Headline crimes
"Features and benefits" crimes
Call-to-action crimes

After taking this webinar, you'll be able to:

Create captivating headlines that grab your readers' attention and help them keep reading
In 10 minutes, craft a compelling pitch for any product or service
Get inside the mind of your prospect and compel them to take action

Don't miss this valuable session! Sign up today.

PLEASE NOTE: After you register, within a few days before the session you will receive an email from Cathy von Birgelen via the Zoom platform with a unique link to participate in the webinar. You will also receive reminders via a Zoom.

Meet the presenter

Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action.

Jack is the Founder and Designer of DOHQ, School Of Action, Flavors.me and Goodsie. His products have appeared in Forbes, NY Times, TechCrunch, Fast Company, and Time Magazine. He was the former Design Director at Vimeo, and was a designer at Pentagram Design, Frog Design and RG/A.

Copywriting Crimes