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Embracing the Digital Shift for Future Success in Your B2B Ecommerce Strategy

Presenter: Jeff Parnell

Thursday April 11, 2024

10:00 AM - 11:30 AM
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Embracing the Digital Shift for Future Success in Your B2B Ecommerce Strategy

As highlighted by Gartner, the digital landscape is rapidly evolving, with a prediction that "by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels." This shift is driven by buyers' growing preference for seller-free, digital-first interactions, particularly among younger, more digitally savvy demographics.

Despite the evident shift towards digital dominance in B2B transactions, many businesses remain hesitant to fully embrace ecommerce, often viewing it as a tool reserved for large-scale or consumer-facing companies.

In the upcoming webinar titled "Embracing the Digital Shift for Future Success in Your B2B Ecommerce Strategy," Jeff Parnell, CEO of JHP Direct Corporation, will address the critical pivot B2B companies must make to thrive in the evolving digital marketplace. With over 30 years of leadership and a track record of significant growth achievements, Parnell brings invaluable insights into the digital transformation imperative.

Parnell will challenge this misconception by demonstrating the urgent need for B2B organizations to adopt a comprehensive ecommerce mindset, rather than merely employing ecommerce as an ancillary tool. He will address common barriers and misconceptions that prevent companies from prioritizing digital channels, such as the belief in the indispensability of traditional sales relationships and the perceived complexity of selling online.

The session will provide actionable insights into integrating traditional high-touch sales approaches with digital strategies to create powerful synergies. Parnell will underscore the reality that customers are increasingly influenced by online channels, making it crucial for businesses to establish a strong digital presence to remain competitive. The webinar will emphasize the importance of being adaptable and responsive to the digital shift, which has been further accelerated by recent global events and changing workplace habits.

Attendees will leave equipped with the knowledge to redefine their ecommerce strategies, recognizing the essential role of digital channels in contemporary B2B commerce. Parnell's expert guidance will inspire businesses to take proactive steps towards embracing digital transformation, ensuring their readiness to meet the evolving demands of the market and secure their future success.

List of Topics Covered

  • What are the “must have” functions of a productive B2B website?
  • How are ecommerce platform companies addressing the B2B space, and what capabilities do they offer?
  • How have COVID and WFH permanently changed B2B sales efforts?
  • How are Amazon and other industry leaders accelerating the transformation of B2B ecommerce, and how can we respond?
  • Who should be responsible for B2B ecommerce in a small company, and where should this fit on the org chart?
  • In a manufacturing business, what skills do we need to develop internally?
  • How can we apply B2C ecommerce best practices to our manufacturing business, before we invest in another technology platform
  • What benefits can agencies and other specialists provide as we work to become more competitive?

Benefits of this Session

  • You will learn why your website can no longer be a “glorified brochure”—and how you can begin to address this efficiently and without significant expense.
  • You will learn how to allocate internal resources to ecommerce—without immediately creating a new position.
  • You will learn why CEO and senior management buy-in are essential to our ecommerce commitment?

Meet the presenter

Jeff Parnell's background includes 30 years of leadership experience–including 15 years in CEO roles. He relocated to PA in 2000 to launch the Blair.com website (in Warren), which grew from 0 - $100 million. Some additional achievements include growing the Overton's catalog business by 400%, repositioning Gannon's Erie Technology Incubator, and driving ecommerce retailer FishUSA to unprecedented levels of growth. Jeff’s fun fact: his first website, Overtons.com, was launched in 1996.

He is the CEO of JHP Direct Corporation--an advisory practice based in Erie that provides Interim and Fractional CEO services, ecommerce/strategy consulting, executive coaching, and succession planning services.

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