Get Your Business Started with Lean Startup

Get Your Business Started with Lean Startup

Lean Startup Fundamentals: From Idea to Market

You have built a product or service – how do you create a viable business around it?  You have a business idea – you’re ready to start your business, but how do you begin?  Lean Startup methodology helps entrepreneurs reduce risk, validate ideas, and get to market faster by focusing on customer feedback and real-world testing. Join us to learn how the Customer Development process, starting with Customer Discovery, can help you build a business based on evidence rather than assumptions.

Topics Covered

• Introduction to the Lean Startup methodology
• The Customer Development process and Customer Discovery
• How to validate business ideas and test assumptions
• Using the Business Model Canvas to plan and refine your venture
• Gathering customer feedback to guide decision-making
• Tools, resources, and programs that support startup development

Benefits of Attending

• Learn a proven approach to launching a new business
• Reduce risk and avoid common startup pitfalls
• Gain practical techniques for understanding customer needs
• Build a stronger, evidence-based business model
• Identify resources that can accelerate your entrepreneurial journey
• Increase confidence in your path from idea to market

Who Should Attend: Aspiring entrepreneurs, startup founders, innovators, researchers, students, and early-stage business owners seeking practical tools to validate ideas, understand customers, and launch successful ventures.

This program is presented by Ben Franklin Technology Partners Learning Center and Invent Penn State LaunchBox & Innovation Network

About Invent Penn State
Invent Penn State, Penn State's entrepreneurship and innovation initiative, empowers students, founders and communities to turn bold ideas into businesses, careers and opportunities across Pennsylvania. Through its 24-location LaunchBox & Innovation Network, Invent Penn State provides business coaching, accelerator programs, coworking space, mentorship and other resources to help entrepreneurs and innovators bring ideas to life.

Invent Penn State is financed in part by a grant from the Commonwealth of Pennsylvania, Department of Community & Economic Development. Learn more at invent.psu.edu.