Guide to Digital Marketing: Gain practical internet marketing tactics and expert advice

Where do people go to actively search for answers, places, things and find solutions?

What easy to use tools help you stay connected with customers, build relationships and loyalty, and convert prospects to customers?

How do you know what marketing is working and what to optimize?

In this recording, discover the digital marketing fundamentals and tactics you need to understand to grow a successful business in today. Everyone registered also receives access to the FREE eBook jam packed with expert advice, examples, and pro tips to help them grow and compete. After registering, look for a link to the recording in your confirmation email. The eBook will be listed under attachments with the recording along with the a copy of the presentation.

During this webinar, you will learn how to follow best practices in digital media, marketing, and ecommerce to suit your marketing goals and the preferences of your customers. Matt Flowers, an enthusiastic and creative content marketer, has revised and renamed our Digital Marketing Kit the "Guide to Digital Marketing." Having a digital presence is incredibly important and this session promises to be jam-packed with practical internet marketing tactics and expert advice to help you get the most out of your marketing.

List of Topics Covered

Overview of Digital Marketing
Website Design
Search Engine Marketing (SEO, PPC, GMB)
Content Marketing
Measurement & Analytics
Email Marketing
Social Media
Ecommerce Channels & Tech Platforms
Video Marketing
Mobile Marketing
Business Intelligence & Digital Marketing Management Tools

Anyone who manages or hires digital marketing talent and/or services will benefit from having a fundamental understanding of how things work and why.

Meet the presenter

In 2016, Matt Flowers started Erie's first copywriting firm, Ethos Copywriting. Ethos positions businesses and non-profit organizations for growth by seamlessly weaving digital content into the tapestry of their brands. Since Ethos's inception, Matt has had the opportunity to write for a diverse set of clients ranging from curriculum companies and economic development organizations to coworking spaces and online marketplaces. Between the monthly newsletters, blog posts, grants, proposals, eBooks, whitepapers, scripts, webpages/landing pages, press releases, and social media posts, Matt and his team write, revise, and edit 40,000-50,000 words per month. When he's not crafting content for his clients, you can find him playing with his band (Fox Grotto), renovating rental properties, or soaking up some sun on the beach.

Guide to Digital Marketing: Gain practical internet marketing tactics and expert advice