Optimizing for Intelligence: How to Make Your Brand Visible to AI 

Optimizing for Intelligence: How to Make Your Brand Visible to AI 

The era of optimizing for "ten blue links" is changing. Search is evolving beyond traditional rankings and website links. Today, people are turning to AI-powered tools and assistants to ask complex questions—and they expect clear, trusted answers, not pages of search results.

In this session, we’ll explore how AI-driven search and large language models (LLMs) are changing the way brands are discovered, understood, and recommended online. You’ll gain a practical understanding of how these systems evaluate brand information, determine credibility, and decide which organizations to cite as authoritative sources.

This session will help you assess your brand’s current digital presence and identify opportunities to improve visibility, accuracy, and trust in an AI-powered search environment—so your organization isn’t just indexed but clearly understood and confidently recommended.

Topics Covered

• From Keywords to Concepts: How AI systems move beyond keywords to understand brands as entities and how this shift impacts content, messaging, and strategy.
• The Trust Layer: How AI determines trust, why reviews, sentiment, consistency, and consensus now play a central role in whether your brand is cited or recommended.
• The Data Ecosystem: Where AI gets Its Information, identifying the directories, platforms, maps, and data sources that feed AI search and knowledge systems.
• Accuracy vs. Hallucination: How to reduce the risk of AI misrepresenting your business and ensure your brand information is reliable and authoritative.
• Measuring Success: How to track visibility without clickthrough. New ways to think about performance when rankings and traffic no longer tell the full story.

Benefits of Attending

By participating in this webinar, you will:

• Future-proof your digital strategy against the decline of traditional organic search traffic.
• Gain a clear understanding of how search and discovery are changing due to AI and large language models—without needing a technical background.
• Learn how to work more effectively with internal teams or external marketing partners by asking smarter, more informed questions.
• Gain a competitive advantage by positioning your brand to be accurately understood, trusted, and recommended in AI-generated search results and answers.

Program Outcomes

As a result of participating in this session, attendees will be able to:

• Analyze their brand’s current visibility and credibility within AI-driven search environments to benchmark their performance against competitors.
• Identify the key digital profiles and data sources like directories and review sites, that influence how AI systems validate and reference brand information.
• Differentiate between traditional SEO tactics and modern entity-based strategies to make more informed marketing.
• Improve budget investment decisions to increase performance and stop waste.