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Started in PA: OhanaLink Technologies CEO Kara Wasser

Instructor: Kara Wasser, CEO
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Started in PA: OhanaLink Technologies CEO Kara Wasser

In this session, Kara Wasser, CEO of OhanaLink Technologies, will be our guest: "Necessity is the Mother of Invention," as the saying goes. How a nontechnical founder went from having an early idea for a mobile app to growing a company with diverse product offerings in mobile health.

Kara had a concept that, like many other entrepreneurs, grew out of a personal experience. Her main vision, which incorporates mobile tech enablement, has transformed into a series of pivots and product variations over five years. She went from having a single product idea to creating a business now offering multiple digital health products to several markets.

From her point of view, Kara will tell her startup journey. It is not easy for a woman to create a startup, especially with a young family. Keeping your passion for your product concept while knowing how to navigate the many rocky paths to bringing it to market needs confidence, perseverance and access to advisors along the way.

Topics Covered

During the Q&A we will uncover:

  • As a non-tech founder, how did you determine your approach to product design and development?
  • What were the challenges you encountered when sourcing technology partners?
  • What has been your experience in gaining access to funding your business idea and for growth?
  • When did you feel you had validated your product idea and what was the process?
  • Was there a time when you had to consider you might have a flawed business model and need to pivot?
  • Did the pandemic have any impacts your business plans and/or growth?
  • What was the first big decision you made as CEO? Why was it a big decision and what was the outcome?
  • Were there any regulatory or technical requirements in the healthcare space that threw you for a curve? If so, how have you addressed them?
  • As a woman CEO, have you encountered any challenges raising the necessary funds to scale your business?
  • What is your advice to inspire other women to pursue their entrepreneurial ideas?

Join the Conversation and ask your questions.

As a result of this webinar, you will:

  1. Gain insights into the real world of starting a tech enabled business.
  2. Learn about the ups and downs of product development and going to market.
  3. Understand what it takes to find and hire the right people at the right time.
  4. What it takes to stay to raise funds to sustain product development and growth.

OhanaLink Technologies

Meet the instructor

Kara’s portfolio expands nearly two decades in the financial industry as a leader and producer. After her own experiences with the frustration with the lack of communication in a healthcare setting, she set out to create a solution. She founded Dub Diversified, LLC, now OhanaLink Technologies, where she created the concept and design for her first mobile solution, OhanaLink Baby™—a smartphone app to help expectant mothers stay connected. She continues to launch new products in the market, including; OhanaLink, Direct Connect as well as other apps designed to support social service agencies. She built the business from idea, to prototype, to the launch of the company’s unique communication and support platform. Kara left her full-time corporate role to become a relentless entrepreneur pursuing her vision—which has been to take a product from concept to market. Kara completed a master’s degree in Leadership and Professional Development from Duquesne University in Pittsburgh, Pennsylvania and bachelor’s degree in Communication Studies. Kara resides in Hermitage, Pennsylvania with her husband and two children.

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