Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.
Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…
Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action. Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.
Your sales productivity improves dramatically when marketing can deliver a steady supply of qualified leads to their sales counterparts. Like many areas of direct marketing, lead generation and management is more of a science than an art. If you follow the processes and best practices of B2B lead generation today, you can dramatically improve sales results.
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We encourage those with disabilities to participate in our programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please phone our Erie office at 814-898-6547 in advance of your participation or visit.
A Ben Franklin Technology Development Authority Initiative.
5240 Knowledge Pkwy, Erie, PA 16510 - (814) 898-6547