I want to stay in the know about events and exclusive offers. Subscribe

Archives

Drive Demand with Your Marketing Communications Plan

Part 2 of a two-part strategic marketing series

In this second session of our two-part Planning for Growth strategic marketing series, communications and media expert Erika Berlin reveals how to create a data-driven communications plan to drive awareness and engagement with customers. Following up from the first session, Erika discusses how to develop an effective communications strategy from the strategic marketing plan.

  • Thursday May 26, 2022
    10:00 AM

Plan for Growth with Your Strategic Marketing Plan

Part 1 of a two-part strategic marketing series

In the first of our two-part Planning for Growth strategic marketing series, brand management and innovation expert Annie Hughes reveals how to drive business growth through developing a strategic marketing plan. This hands-on program includes exercise to define your positioning, articulate your value proposition, segment your customers, and design tactics to drive sales and marketing success metrics.

  • Thursday May 5, 2022
    10:00 AM

Capital Call with Martin Fedorko and Alexa Born of White Rose Ventures

We are privileged to have Martin Fedorko, Managing Partner, and Alexa Born, Managing Director of White Rose Ventures as guests of Ben Franklin’s next Capital Call. Based in York, White Rose Ventures invests in South Central Pennsylvania’s brightest and most ambitious entrepreneurs. White Rose Ventures catalyzes growth and sustainability of the next generation of successful companies in South Central Pennsylvania through meaningful investment, successful business practices and deliberate community collaboration.

  • Thursday May 19, 2022
    10:00 AM

Making Connections to Recruit Talent Series

Employers, do you want to…

  • Find qualified candidates for internships, co-ops, research, or full-time positions?
  • Learn about out some different schools to find talent through these demos of the school’s services.
  • Investigate training and other resources for your business that may be covered through WEDnet or other funds?
  • Create some lasting professional relationships with talent/career services as well as instructors to find new pools of talent?

  • Thursday April 14, 2022
    10:00 AM
  • Tuesday April 19, 2022
    10:00 AM
  • Tuesday April 26, 2022
    10:00 AM
  • Tuesday May 3, 2022
    10:00 AM

Started in PA: CEO reCAP/MakerPlace

Karen Rzepecki, is the founder of Mason Jars Company, maker of reCAP, a self-funded product manufacturer. She is also the founder of two-sided specialty marketplace, MasonJars.com and of MakerPlace, a marketplace SAAS platform for communities to brand and grow their region. Find out how this successful entrepreneur has managed to figure it all out from product development and her trajectory to her most recent venture.

Capital Call with Justin Mandel, Alleghenies Angel Fund

We are privileged to have Justin Mandel, Chairperson of Alleghenies Angel Fund, LLC as our next guest on Ben Franklin Capital Call. The Alleghenies Angel Fund, LLC focuses on seed- to mid-stage investments in companies and entrepreneurs that demonstrate the potential for scalable and profitable operations.

Manage and Grow Your Business using Financial Statements & Ratios, Part II

Manage and Grow Your Business using Financial Statements & Ratios, Part II is the second session of a two-part virtual workshop series for founders, managers and executives of startups and small- and medium-sized businesses. You do not have to attend the first session to attend Part II.

Part II is a hands-on financial statement and ratio workshop in which participants receive financial worksheets to calculate ratios for their businesses. Participants can complete these worksheets as optional pre-work to bring to the session or to utilize them in the future.

  • Pre-recorded Webinar

Underrepresented Entrepreneur? Take Advantage of Free Legal Services for Your Startup Business

Underserved Small Business (USB)* Legal Services Program at Penn State Law provides free assistance to USB startups and early-stage businesses. This is an informational webinar with Tom Sharbaugh and Britani Peterson from the Entrepreneur Assistance Clinic about the Underserved Small Businesses (USB)* Legal Services Program which provides free assistance to USB startups and early-stage businesses.

  • Pre-recorded Webinar

Manage and Grow Your Business using Financial Statements & Ratios, Part I

Warren Buffet said, “Accounting is the language of business, and you have to be as comfortable with that as you are with your own native language to really evaluate businesses.” Manage and Grow Your Business using Financial Statements & Ratios is a two-part virtual workshop series for founders, managers and executives of startups and small- and medium-sized businesses.

  • Pre-recorded Webinar

Building Your Brand and Recruiting Penn State Talent

Presenting your company to today's emerging talent isn't easy. Learn how to pitch your company's culture as a "best fit" for them so you can attract more and better candidates.

  • Pre-Recorded Webinar

Sign Me Up

Be the First to Know Training, Events, and Specials.
Learn about scheduled training?
Do you need additional support or resources?

Subscribe