There’s a lot to consider when you plan a capital raise, not the least of being in legal compliance. This session will be an overview of the things you need to think about and plan with your attorney. You will learn: the different types of debt and equity instruments available for raising capital; state and federal securities laws and compliance; the capital raising process; and common capital raising mistakes.
Maybe you’ve heard the term, convertible note. Ben Franklin Technology Partners often uses this vehicle for its investments in companies. However, there’s a lot more to it than just being a loan. Dave Lishego of Riverfront Ventures and Innovation Works will lead us through key terms and considerations of convertible notes, their pros and cons and provide examples to illustrate these concepts.
Whether you’re developing your business plan or are running your business now, this hands-on workshop will help you develop the strong positioning strategies critical to businesses competing in crowded markets. Analyze your business competition and target customer base to identify competitive advantage and determine how best to deliver value to your customers in a differentiated way. Discover positioning strategies, create a positioning map, and articulate your positioning statement.
Join Startup Alleghenies for a two-hour introduction to social media marketing for startups and small businesses.
Affiliate Marketing Management is a continuous process. The most common advertiser mistakes is adopting an autopilot approach to affiliate marketing. Affiliate marketing centers on managing relationships. In this Part Two session, Chris provides sound advice based on his years of experience managing affiliates from attracting, negotiating, fraud management to monitoring and measuring for success.
Join Us for Part 2 of a 2 Part Series on Affiliate Marketing Advertising
Affiliate Marketing Advertising is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. ~Wikipedia
Join Us for Part 1 of a 2 Part Series on Affiliate Marketing Advertising
Entrepreneurs focus on launching new products, but they also need to think about markets. Who will buy your product? What problem does your product solve? In this 1-hour session, you will learn the elements of building a marketing plan for your new business.
Jack Zerby takes us on an entertaining journey visiting old and new advertising campaigns and gives us a breakdown on what he thinks worked, including ads that missed the mark. With sarcasm and humor Jack points out the all the appeals marketers use to grab the attention of the target spanning from fear, humor, rational, sex or bandwagon propaganda…
Jack Zerby is obsessed with details. But mostly one thing - ad copy - specifically advertising copy that drives action. Jack will guide us through how not to commit copywriting crimes and reduce the BS factor in our copy. This session covers a range of writing best practices that marketers can use to craft better messaging.
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We encourage those with disabilities to participate in our programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please phone our Erie office at 814-898-6547 in advance of your participation or visit.
A Ben Franklin Technology Development Authority Initiative.
5240 Knowledge Pkwy, Erie, PA 16510 - (814) 898-6547