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eMarketing Uncovered Articles

eMarketing Uncovered Articles
Informative articles on Internet advertising that have appeared in the Ben Franklin Learning Center's digital newsletter.




Internet Advertising  Yellow Pages or Paid Search? Who Cares!    Chris Rudd, Web Marketing specialist at PAPA
, discusses the difference between
Yellow Pages and Paid Search as advertising tools
and how businesses must listen to their cusotmers
in order to determine the most relevant channels by
which to advertise.

 Internet Advertising    Accelerated Shift to Digital Media Platforms 
This is an article on MediaPost that talks about the
predicted shift from traditional marketing channels to
online marketing channels. 
 Internet Advertising Research makes compelling argument for 
the importance of educating small business
owners about the online channel
Blog post on the eMarketing Special Interest Group
blog discussing the consumer shift to the online
channel and the apparent disconnect between the
way small business owners act and the way they
market their business.

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