Links to presentations and content from past seminars and events.
|October 23, 2014||Great Lakes Digital Network: Branding in the Digital Age||Branding in a Digital Age||Presentation and discussion about the changing context of brand building and customer relationships in a digital age led by Mike Smiley of PAPA Advertising, Erica Berlin from the Funding Factory, and Mitch Graham from Eriez Magnetics.|
|September 17, 2014||SEM IV: The State of Search Engine Marketing||SEM IV Presentations||Industry experts updated attendees on the current state of search engine marketing, how it's changed, and where the future is headed.
|February 5, 2014||Digital Salon Night with Mike Esser from Red Hat||Red Hat's Video Marketing Strategy & Why It Matters||
An industry expert and manager of creative strategy & design at Red Hat, Mike covers Red Hat’s video marketing strategy including:
- His personal career path to Red Hat
|September 18, 2013||DCED on the Road in PA - Dubois||What's Working in Ecommerce||Overview of:
- See proof of what works in online selling
|September 12, 2013||Ecommerce Day Forum|| B2C, B2B, Nonprofits,
Technology & Marketing
- Ecommerce store technology
- Finding and attracting customers
- Selling in multiple channels including Amazon or eBay
- Converting online sales
- Expanding your inventory and more
|Sales and Marketing||Digital Automation for Sales and
Email Campaign Management Tool
Web Conferencing – online meeting and collaboration
Online Market Research Survey tool
Customer Relationship Management
(CRM) – customer contact and data management
|Website Management||Guide for Developing a Website RFP||
This session will help guide you in a process for
developing a website Request for Proposal (RFP).
Learn best practices that will ensure you receive
website development proposals and quotes that
will meet your requirements based
on a sound strategy.
|Website Management||Website Management 101||
Webinar for Pennsylvania Economic Development Assoc
on best practices for managing a website project
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